DEMI began as a clothing brand founded in 2022.

In 2023, the brand released two collections: DEMI v.1 and DEMI v.2.

The first collection featured four original graphic T-shirts, designed in-house and rooted in self-expression and experimentation. The second collection followed with two shirts featuring a distinctive pink front-and-back design, continuing the brand’s visual language while refining its identity.

While developing and planning future releases, DEMI evolved beyond apparel. In 2025, the brand expanded from fashion into media production, shifting its focus toward visual storytelling for new artists and creatives!

This evolution led to the formation of the DEMI STUDIOS that we know now, a creative studio operating at the intersection of music and fashion